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Katseye will be featured in a commercial during the Super Bowl

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04
Feb
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On February 4, entertainment company HYBE and Geffen Records announced that the multinational girl group Katseye will appear in an advertising campaign for global insurance brand State Farm, which is scheduled to air during the U.S. National Football League (NFL) championship game, the Super Bowl, on February 9 (local time). The game is one of the largest sporting and pop culture events in North America.
In the commercial, the six members of Katseye appear alongside actress Hailee Steinfeld and comedian Keegan-Michael Key, performing to the iconic song ‘Livin’ on a Prayer’ by rock band Bon Jovi. A short teaser for the commercial, released on State Farm’s official YouTube channel, quickly drew the attention of viewers.

The Super Bowl is regarded as the ‘pinnacle of the advertising and entertainment market’ in the United States, drawing more than 127.7 million viewers across television broadcasts and streaming platforms last year. According to the UK-based Financial Times (FT) and international media, the highest price for a 30-second commercial at the event surpassed the USD 10 million mark for the first time, selling out at the fastest pace ever.

Following the 68th Grammy Awards, Katseye’s influence has become even more pronounced, marked by the group’s appearance in a large-scale commercial at a major U.S. event alongside leading global corporations and brands. At the same time, Katseye’s popularity in the American market continues to rise sharply. The group is set to make its debut on NBC’s popular talk show The Tonight Show Starring Jimmy Fallon, scheduled to air on February 5 (local time), further expanding its reach among mainstream audiences.

Formed through a global audition project based on the ‘K-pop methodology,’ Katseye has achieved impressive results on Billboard’s prestigious Hot 100 and Billboard 200 charts, with multiple songs and albums charting for consecutive weeks. This success has positioned the group as a representative example of HYBE’s global strategy to create artists whose influence extends beyond the boundaries of K-pop.

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